The Return of the McRib®

For decades, the McRib's elusive nature and limited availability have captivated fans, making its return an eagerly anticipated event. This holiday season, the McRib is back, reclaiming its title as the only sandwich with a season. To build excitement, we’ll drop subtle hints about its return before confirming it in the most jaw dropping way—by spotlighting one of its best features: the iconic, crave-worthy sauce. It’s more than just a sandwich; it’s a seasonal tradition worth celebrating.

Sauce Drop

We dropped to sauce on https://wholelottamcribsauce.com. There was a MAD DASH for people to get their hands our 500 bottles selling out in 77 seconds.

McRib Jingle

Mailer Design

We made a mailer for it to look like McRib Branded wrapping paper

Influencer and Media Wins

Sauce Resell

Ebay has been going crazy…

WORK PRODUCED AT GOLIN

AD: AMANDA SIDERIS CW: BRIAN MEYER

CD: TAJJ BADIL-ABISH and CHRIS POWELL

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