Sweetgreen

Let’s be real–when men order out, salads aren’t the first thing that come to mind. They’re not second, third, or tenth, either. But since 66% of men invest in the stock market, let’s use our partnership with Robinhood to show that eating at Sweetgreen is an investment in their bodies and their bank accounts.

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Activation

When Sweetgreen customers scan their receipts, they will receive a Robinhood code that gives them access to a rewards program. After 5 purchases, customers will gain 1 free stock in the company.

Stunt

Our food truck will travel to different cities outside of Wall Street, stock exchange buildings, banks, and financial offices. At the truck, for every dollar customers spend on Sweetgreen salads, they’ll receive the same amount in Sweetgreen stock through Robinhood. Additionally, users who sign up for Robinhood right then and there receive an extra free stock.

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WORK PRODUCED AT book180

AD: AMANDA SIDERIS

CW: ANAIIS RABIELA

Total by Verizon

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