Total By Verizon

As a brand in the crowded pre-paid wireless market, Total by Verizon was looking to show up in a big way.
So when we heard that New York City was hiking the subway and bus fares on our core customers we knew that we had to go all in for NYC.

MTA Metro Card Mockup

On August 21 – the morning of the price hike – pre-paid MTA cards were handed out at transit hubs around the city, including 100 fully unlimited cards.

Partnership with @DEVONRODRIGUEZART

To bring even more awareness to the activation and launch of Total by Verizon, we partnered with someone who knows the people of NYC best and is always going all in for them, famed influencer and artist Devon Rodriguez.

Organic Social

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Organic Social

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Organic Social

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Organic Social 〰️ Organic Social 〰️ Organic Social 〰️

WORK PRODUCED AT GOLIN

AD: AMANDA SIDERIS

CW: BRIAN MEYER

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