Total By Verizon
As a brand in the crowded pre-paid wireless market, Total by Verizon was looking to show up in a big way.
So when we heard that New York City was hiking the subway and bus fares on our core customers we knew that we had to go all in for NYC.
MTA Metro Card Mockup
On August 21 – the morning of the price hike – pre-paid MTA cards were handed out at transit hubs around the city, including 100 fully unlimited cards.